Boost SEO through branding

68% of digital experiences start in search engines, which have established themselves as one of the major traffic sources for brands. It doesn't matter whether they operate in the B2B segment or target consumers, or whether they sell only through owned channels or use marketplaces. In times of constant stimuli, fierce competition, and growing difficulties in monetizing paid strategies, making it easy for people to find you is mandatory.

The cliché already says it, and we've given it a small twist: Google's second page is the best place to hide a secret. If there's a good time to remember that phrase, it's now.

Any brand manager or marketing executive understands this, but also that it's necessary to manage the brand effectively and at scale, avoiding algorithm dependency. And branding has the superpower to bring together the best of both worlds: thinking long-term and making it easy for people to find your organization.

Today, branding and SEO. A powerful duo.

Connect. For real

At Soluble, we understand that Brand Strategy work means encapsulating a company's essence into practical, applicable tools. That's why we immerse ourselves in our clients' reality and then work obsessively with words.

Through them we communicate what the company's purpose is, or how it's positioned, so teams stay aligned and can project what shapes the desired brand image.

Cultivating a solid strategy means planting dense, relevant keywords loaded with meaning that help people find your brand more easily.

Not only because they're differentiated, but because they grab the attention of your audience in search results. Projecting a stronger brand image from the start, in those critical seconds where everything's on the line, means increasing your click-through rate and boosting page authority (or a product listing).

Quality and relevance

Working from your brand is a way to create higher-quality content and be more relevant in your sector. The simple exercise of asking yourself what your target audience needs and what drives them to connect with what you do is a valuable—very valuable—way to find useful topics, the kind that get shared on LinkedIn.

Social SEO, that often-forgotten channel, will thank you for remembering it, and along the way you'll strengthen the backlinks pointing to your site.

Quality, beyond being a catch-all concept on many occasions, is a very complicated ambition. Choosing between it and quantity, there's the dilemma.

A sustainable solution, useful for companies, is to bet on a verbal identity that serves to train any artificial intelligence, like ChatGPT or Copy.ai, to find the balance between generating content in an agile way, but consistent with the brand, and at the same time differentiated, with much more added value for the user.

We mustn't forget that experience, expertise, authority, and trust (EEAT) are critical metrics, especially on sensitive topics like health or safety. It makes sense if you're Google and want to offer a product you can trust, right?

Words, design

We set words aside to reclaim the importance of solid product design. If branding is everything we can do to modulate the brand image we project, product design unlocks credibility and increases the desire to use: information hierarchy, mobile adaptation, load times, more desire to navigate, lower bounce rate…

Everything needed for Google to fall helpless into the arms of your digital home.

A shield against bad practices

In the search world, you've seen it all: from the open warfare locksmiths waged to dominate at a difficult moment for those who need their services—a conflict that prompted Google to suspend advertising for this sector—to strategies for ranking a website using competitors' names. Against this backdrop, brand protection.

The dichotomy between purely technical work and branding, which digs into emotional connections, is actually nonexistent. Brand facilitates decision-making, daily operations, and amplifies the results of that hard work that is ranking well in search engines. A task to fulfill your purpose, reach your business objectives, and dominate the top positions.