TRIBBU
The rebranding that moves us toward a better future
We like to move brands that move things. And TRIBBU (formerly Hoop Carpool) is one of them. It doesn’t just want to change mobility—it wants to change the system.
After six years leading carpooling in industrial and university settings, the company was ready for something bigger. A leap from B2B to B2C, with a brand capable of consolidating its legitimacy and representing—and accelerating—a cultural shift.
That doesn’t happen on its own. You need strategy from the inside, to project outward. That thing we do: helping great companies look as great as they are.
Together with the TRIBBU team, we built a brand with direction, ambition and meaning. A brand ready to give carpooling a name in Spain.
Listening to build
Hoop had spent years doing what no one else was doing: connecting people in industrial parks, universities and underserved areas. They had the data, the tech and the lived experience.
But the timing called for more.
Owning a car had become a luxury. New legislation opened the door to alternatives. Institutions were ready. So were they.
To move forward, we had to start by listening—to the team, their partners, and those who had stood by them through the toughest years. That’s how you build a brand rooted in truth.
Connecting the movement
85% of cars in Madrid carry just one person. So every filled seat is more than efficiency—it’s a choice.
TRIBBU isn’t just an app. It’s the structure that connects those who want to move with more logic, more justice and more humanity. Because no one is alone. There’s already a community moving with you.
All that was missing was a brand to organize the habit and turn it into culture.
Let’s trust
This is about getting around. But it’s also about trust.
TRIBBU builds trust through institutional partnerships, data that proves impact, tangible incentives and an experience that turns function into habit.
What works gets repeated. What gets repeated rewrites the rules.
Engine on
With everything we’d learned, we laid the foundation for a brand ready to lead.
TRIBBU is the bold vision of founders who understood early on that moving together is the way forward. A team committed to transforming mobility. And a community that, trip by trip, is building a new standard.
This is how we shaped that direction.
What it looks like, sounds like and feels like—well, that’s in the next episode.
👉 Read the brand identity case study here.
