Growit

To create a brand that resonated with who they had become, we needed to go beyond the obvious and dive deep into the heart of their vision. Xavi and Jean Noel were the soul behind their brand, but we knew the challenge was to build an identity that could exist beyond them. We wanted their brand to have a voice of its own, one strong enough to expand and endure over time, so their success wouldn’t rely solely on the people who had brought the company to life.

We knew their offering had the potential to lead in the digital training niche, but not by communicating from a place of authority or even fear, as some players in the sector did. Their essence allowed them to communicate a deeper message: an invitation for people to dive into a process of growth, driven by curiosity and ambition, embracing future opportunities with confidence.

With all the information we had gathered, it was time to turn that knowledge into a solid strategy. We created a territory for their brand, a common thread running through everything they are and do. That thread was productivity. It wasn’t just about imparting knowledge; it was about transforming how people acquire digital skills and apply them effectively to improve their lives.

The positioning had to be equally clear: they were no longer just a training program, but a true school that accelerates the development of digital skills. Today, they specialize in AI, but the future could take them to new, always productive and digital, territories. This positioning also embraced something essential to the school: no one is left behind. Not just because of the personalized support they provide, but because their programs and communication target people who are ambitious to improve, not just heroes or superior humans. The purpose of this new stage was as transformative as the experience their students lived, because changing how we work has a big impact on how we live. This transformative drive would guide every step of their new stage, including key decisions about their brand universe.

The evolution wouldn’t be complete without finding a new name that connected their past with their current reality and propelled them into the future. After a technical and creative process in which the entire school team participated, we arrived at the new name: Growth Hacking Course became Growit. A name that resonated with the essence of the brand and immediately connected with its community.

We started with "grow," because growth is in the DNA of everything they are and do, and added "wit," which brings intelligence and sharpness to their offering. Growit isn’t just a name; it’s the promise of a journey of constant growth and transformation. Additionally, it created the perfect space for expanding into new digital skills, without losing its essence.

With the new strategy and name in place, we had already come a long way in shaping the brand’s universe. But as always, we revisited the industry codes and the drivers and pains of our brand personas. At the level of verbal identity and messaging, the leading players relied on elements of authority, but we saw an opportunity: to give the spotlight to the student, who was barely present in the communication. For us, accompanying them in their transformation and building a community were essential elements.

In our tone of voice and communication, we kept our purpose in mind, aiming to accelerate and deepen that transformation by establishing an empowering tone where no one is left behind. It’s a very active voice, from the team at Growit to you, acknowledging that there are many things you aren’t yet, and accompanying you in each interaction with the right words, moving naturally between informal and technical language. We leaned into that "grow" that had always been part of us, and now is part of our new name, to create wordplay and empowering expressions that brighten and humanize our conversation.

The visual identity of Growit embodies productivity and growth in every graphic element. It’s designed with a clear focus on digital platforms. The new logo incorporates a unique typographic ligature that connects the two main concepts of the name, "grow it," adding a distinctive and iconic feature to the wordmark. The new symbol is derived from the wordmark and evokes the shape of a lightning bolt, conveying the school’s agility, productivity, and technological expertise.

Color is another of Growit’s most representative elements. The chosen palette reinforces the brand’s essence with electric, digital, and versatile hues. The visual system’s graphic elements are generated from the shape of the symbol, but they are modified and reimagined depending on the application. These elements form a modular resource system that allows the creation of an unlimited number of visuals without losing coherence in communication.

In terms of photography, the identity embraces the use of abstract, evocative, and suggestive images. These photos carry a high sensory load, whether through the combination of colors, textures, or play of light, enhanced by the close-up technique. We complement this with a guide of prompts to generate AI-driven images, something that’s very representative of the project’s essence.

The challenge didn’t end with a new brand. The next step was creating a digital experience that wasn’t just attractive, but reflected the soul of the project. The website had to be a place where the essence of the people behind Growit—founders, mentors, sherpas, and community—shined through, where their purpose of transformation and empowerment could be felt in every corner. Through a dynamic and functional design, we created a platform that reflected this constant growth and brought their community of students and professionals to life.

The starting point of this new chapter was celebrated the way it should be: in community. The “Growing Together” event brought together nearly 200 people, including school graduates, AI thought leaders, key members of their ecosystem, and part of the Soluble team, in a gathering full of energy, emotion, and shared purpose. It was the perfect stage to proudly unveil the new identity and name—complete with excitement, high vibes, and confetti. Today, the first Spanish-speaking AI school, with over 7,000 students, is called Growit. A brand that reflects everything they’ve already achieved and will stand by them through everything yet to come. Because, as Xavi and Jean Noel say, this is only the beginning. Here we Grow!