TRIBBU

To design a brand that truly moves, we had to look differently. Stop thinking in maps and flows. Start where it really happens: inside the car.

That everyday, shared perspective—what you see from the passenger seat, what’s said on the way—became the foundation of TRIBBU’s identity. A brand shaped by the lived experience of those already on the move.

TRIBBU doesn’t just name the community—it fuels it. It’s bold, collective, and carries just the right amount of rebellion to push change forward. The double B, once just a visual quirk, became a symbol: of shared rides, shared direction, shared decisions.

From there we shaped a boldly warm voice—clear, human, and full of character. With punchy imperatives, data that sticks, and microcopy that breathes culture.

The goal was twofold: to give carpooling a name in Spain, and to make every word sound like the team behind it.

Moving to bbetter isn’t a slogan. It’s a shared direction. A call to move forward—together, with purpose and attitude.

The visual identity starts from the same place: the inside of the car.

That perspective inspired both the wordmark and the symbol. A logo that looks ahead, that moves with intent. Because TRIBBU doesn’t observe mobility—it lives it.

Rosa BB became the flag. A color unexpected for the sector, yet full of meaning for a community that refuses to go unnoticed. Warm, human, bold.

The typography blends clarity with personality. And the art direction completes the route, showing what really matters: people inside the car, sharing more than just a ride.

TRIBBU’s motion identity doesn’t decorate—it drives.

It comes from the same place: that inside view of the shared ride. Every transition, every animation reinforces the same message—moving together isn’t just possible. It’s better.

TRIBBU is already on the road. And you can feel it.