SLNG
A brand to define the future of voice AI
Artificial intelligence is transforming the way we work, learn, and communicate. Yet amid the noise of models, APIs, and promises, something essential is still missing: an infrastructure that makes voice truly work, everywhere.
SLNG was born at the intersection of technical ambition and human need, with a purpose as simple as it is radical: to give voice back to the world.
Not as another model, but as the layer that connects them all—an open, global, and compliant infrastructure that enables real-time voice products in any language, from anywhere.
Soluble partnered with SLNG from the very beginning, translating a pioneering technology into a clear, credible, and scalable brand, in sync with the product’s development and its $3.9M investment round.
From technical complexity to strategic clarity
Founders Ismael Ordaz and Luke Miller envisioned the first global voice AI infrastructure: a platform capable of integrating models, regions, and regulations so voice could work without limits.
The challenge was to communicate that technical vision without losing precision or ambition. At Soluble, we work with engineering and product teams moving at the speed of development— helping them turn complexity into clarity.
Our role was to translate technological depth into purpose, language, and direction without simplifying it.
That process revealed one unifying idea: break the silence of closed systems and return voice to its universal power.
The result: a brand that turns chaos into access—an infrastructure that listens and connects more than it speaks.
Giving voice to a new category
Defining SLNG’s brand strategy meant shaping a category that didn’t yet exist.
SLNG is not a model or an API—it’s infrastructure: the neutral layer that connects and enables the voice AI ecosystem.
The strategy was built on two core ideas:
Breaking the system’s silence, ensuring that anyone can speak and be heard in any language; and being radically global and compliant, integrating open and proprietary models with multi-region infrastructure, low latency, and data sovereignty.
The result is a brand that unites engineering and culture—a borderless, unmuted voice AI prepared to scale.
Today, SLNG stands as the global infrastructure unmuting the world: an open, developer-first, compliant platform built with technical legitimacy, strategic clarity, and a human voice.
A visual identity that translates the language of voice
SLNG takes its name from slang—the living, evolving, accessible language.
Its visual identity transforms that idea into a system that merges voice, code, and accessibility.
The logotype, derived from the phonetic spelling /slæŋ/, captures the act of speaking, writing, and coding.
The combination of Saans and Geist Mono balances human warmth with technical precision, while motion and color respond to context—reflecting the diversity of accents and languages SLNG aims to amplify.
More than an aesthetic, it’s an architecture of sound.
A website that turns strategy into experience
The launch site is the first tangible expression of the brand strategy.
Built around a direct narrative and friction-free information architecture, it presents the product for what it is: a global, accessible, and compliant infrastructure for voice AI.
Each section reinforces the core principles—clarity, accessibility, and technical legitimacy—applying the visual system with precision: technical contrast, human warmth, readable typography, and a diverse photographic direction.
A clear, dynamic, and scalable website, designed so the voice—like the brand—can grow without borders.
A brand built to launch
SLNG reminded us of something essential: when technology opens new categories, the brand creates the language that makes them understandable.
Partnering with AI-driven companies means understanding their pace, their language, and their technical challenges. At Soluble, we combine strategy and agility to translate complexity into communication that is clear, functional, and culturally resonant.
In a landscape where AI evolves at unprecedented speed, clarity becomes a competitive advantage.
Brand strategy becomes an infrastructure of meaning—the foundation that brings confidence, coherence, and direction to innovation.