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Activating a brand through the influence map
The funnel no longer reflects the complexity of activating a brand in challenging times.
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All that happens in Soluble: thoughts, articles, reports, events and much more. We talk about design, strategy, technology, brands, and whatever comes up.
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Brands that breathe through motion identity
Una marca coherente y auténtica se mueve con sentido.
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Branding for your e-commerce to captivate and transcend
In difficult times for paid media, the brand, once again, takes a step forward.
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Ways to identify if your business needs you to invest in branding
Brands, like relationships, need nurturing and attention, but it's not always obvious when it's time to look at and devote resources to working on them. We explore some clear signs that your business needs you to invest in branding.
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Soluble’s bets: how branding will be in 2025
What will next year be like for the branding industry? Here are our predictions, unfiltered.
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Brand as an operational advantage
The brand allows you to spend less and get more: less turnover, more turnover; less wear and tear, more alignment.
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Boosting SEO through branding
The brand grants superpowers for your organization to shine at the top of Google.
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Brand naming for organizations that want to endure
Giving names to organizations and products is a creative ambition and, above all, a technical task.
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Brand activation: challenges and opportunities
Attention is more fragmented than ever, and brands face the challenge of deeply connecting with their audiences. With strategy, innovation, and agility. Today, we explore the current challenges and opportunities in brand activation.