Dozen Investments
New brand and new digital product
Venture capital online
Dozen is deservedly known as the reference in online venture capital funds in Spain. A platform where you can invest in innovative and relevant businesses from just €3,000. After eight years of activity as The Crowd Angel, they asked us for help to reposition their brand where it belonged, giving rise to a project of brand strategy, naming, brand identity, website design, and development of their digital product.
The perfect host
The entire strategy is articulated by the concept of the Perfect Host. The reality is that the concern, involvement, and attention of the entire Dozen team is akin to that of a perfect host: selecting guests, connecting and accompanying them, and ensuring that everything is perfect.
A group of twelve
Twelve is the solar number par excellence, a symbol of order and perfection, charged with symbology, especially in Mediterranean culture, where it speaks of harmony and purity. On numerous occasions, it represents a relevant and select group of people, with the ability to make change. A complete, balanced, perfect structure.
Perfection - also in the visual
Platonic solids or 'perfect solids’ are polyhedra formed by regular polygons that are identical to each other. Specifically, the dodecahedron is made up of twelve equal regular pentagons, and houses a curious secret inside: the symbol of Dozen.
The dodecahedron encloses the intersection of three rectangles of golden proportions in such a way that each of the twelve vertices of the resulting figure coincides with the interior centre of each of the twelve pentagonal faces of the polyhedron.
Dozen creates an environment where everything fits and thrives, building unity and promoting meticulous attention to detail.
We work with a symbol-object, which can be built in three dimensions, and can be touched. We were somewhat surprised to observe how such a great attachment to this new element was born, and a feeling of belonging to the company was triggered simply by having its logo in our hands.
The entire visual system is born from the geometry of the symbol itself and from the imaginary of select environments, where the hosts are in charge of having the relevant people in attendance at all times, and ensuring that everything turns out perfectly.
ONLINE PRESENCE
We helped Dozen to share their value proposition on their website, and to update their product with everything that they had learned over the years. New navigation, flows, structure and patterns of use, brought to life with a new design system that is born from the new visual identity, and from that concept of the perfect host. In this case, we were also able to manage all the front-end programming, and updating the back-end to prepare it for the new stage.
RESULTS
We will be studying closely the new numbers that result from the new product and the new website, but we can already see the first benefits of facing a process like this: attachment, a feeling of belonging within the team. Renewed desire and energy, maximum alignment, and the certainty that goals that previously seemed to be distant dreams can be achieved.
Grupo Doorcats
The challenge
Streamline the naming structure (Grupo Doorcats, Los Gatos, Doorcats) to accurately communicate its extensive offering and connect with each audience.
The solution
New hybrid architecture with a parent brand and two service brands (Los Gatos and Doorcats), an identity based on "roots," and a corporate landing page.
Grupo Doorcats
The challenge
Build a brand reflecting its expertise, extensive range, and close family service in carpentry and hardware for professionals and the public.
The solution
Evolution of its historic cat emblem, a color redesign (green and orange), and a website with clear UX that brings advice to the digital realm.
Grupo Doorcats
The challenge
Build an independent brand from the ground up to showcase the value of high-end carpentry and co-creation to architects and interior designers.
The solution
Elegant identity featuring a typographic logo, an abstract emblem (D+G), a neutral palette, and a portfolio-style website with an editorial focus.
Plenit
The challenge
Propelling Jotelulu with an international brand that reflects its evolution from a cloud provider to an operational platform for the IT channel.
The solution
Creating Plenit: a strategic, verbal, visual, animated, and digital brand to express its new scale to the IT channel.
SCImago
The challenge
Highlighting the true value of SIR as an evidence-based diagnostic tool and communicating the public availability of its 20 indicators.
The solution
An evolution of the brand platform's narrative and visual identity, along with a website optimized for filtering and querying a high volume of data.