This is how we work
Your brand is people's perception of your organisation and the mental image that you're capable of creating, so branding encompasses everything that we can do to make that image just what it should be. ‘Everything we can do’ is a broad statement, so we group it into three broad categories
thinking, creating and doing: strategy, identity, and activation.
Thinking
We've proven a thousand times that the best way to manage the image that we project is to build from within, and to project outwards. Immersing ourselves in the reality of each company, being able to talk one-on-one with any member of the organisation, is the best way to identify and organise the strengths to build on, as well as to guarantee that the brand will be sustainable, and autonomously sustained by the team.
Creating
Having defined the strategic framework, we need our own tangible resources to obtain channels, materials, situations, and experiences. A brand needs to be given a voice, face, and eyes, and be put to work in favour of the business, the objectives and the people.
Doing
We now have everything necessary to modulate how your brand is perceived with each different interaction, whether in a physical or digital medium, whether by someone inside or outside the company. We ensure coherence in each interaction to provide consistency and credibility.
Thinking
Rinse and repeat. Launching, learning, and iterating. It's in our DNA to get closer to the objectives in an increasingly efficient way.
We've proven a thousand times that the best way to manage the image that we project is to build from within, and to project outwards. Immersing ourselves in the reality of each company, being able to talk one-on-one with any member of the organisation, is the best way to identify and organise the strengths to build on, as well as to guarantee that the brand will be sustainable, and autonomously sustained by the team.
Having defined the strategic framework, we need our own tangible resources to obtain channels, materials, situations, and experiences. A brand needs to be given a voice, face, and eyes, and be put to work in favour of the business, the objectives and the people.
We now have everything necessary to modulate how your brand is perceived with each different interaction, whether in a physical or digital medium, whether by someone inside or outside the company. We ensure coherence in each interaction to provide consistency and credibility.
Rinse and repeat. Launching, learning, and iterating. It's in our DNA to get closer to the objectives in an increasingly efficient way.
Our transversal approach (essential to take each brand to where it should be) involves combining disciplines and specialties.
We're good at seeing things from different perspectives at the same time. We like to go into micro-detail, just as we like to see everything from thirty thousand feet.
Strategy
This is the basis of our work. We always start here so that everything we develop later responds to the criteria that will help you grow, compete, and connect. We understand your challenge and we help you tackle it from within. From your career, your vision, your resources and capabilities, your team. Listening to you, thinking, helping you discover and take advantage of new paths. Accompanying you to form a better team than just the sum of you and us.
Design
We express ourselves with shapes, colours, textures and photographs, but we work obsessively with words. Guided by the maxim "less drawing, more thinking", we don’t start designing until we're perfectly clear about what we want to show. We don’t take a single step without having fully defined the previous one; always having a logical reason for every small decision. The objective is to maintain coherence with what's defined in the brand strategy and optimise consistency in the elements that form its visual identity.
Product
We work holistically, linking strategy, design, and technology to align brand and user experience in powerful digital products. Through collaborative immersion workshops with our clients, which help us understand the business objectives, we define the purpose to build memorable experiences. From there, we measure success to obtain data that helps us keep the brand and its products growing and scaling.
Technology
Our branding is inherently tech-led. Technology really permeates everything. We aren't dogmatic about it, we're clear that it's the means and not the end. We use and implement what we think works best in each context, always keeping the focus on automating tasks that don't add value. We like to blend in with our client's technology teams, working with their own methodologies to facilitate processes, and keep everyone happy.
Activation
Introducing your brand to the world. All that happens when the brand has foundations and resources, and seeks action. We approach it by asking ourselves, "Now what?", and we work to give an answer. It may be a campaign plan, communication support, strategic thinking, or tactical execution support. Whatever it takes so that, when you hit the ON button, everything just flows.
This is the basis of our work. We always start here so that everything we develop later responds to the criteria that will help you grow, compete, and connect. We understand your challenge and we help you tackle it from within. From your career, your vision, your resources and capabilities, your team. Listening to you, thinking, helping you discover and take advantage of new paths. Accompanying you to form a better team than just the sum of you and us.
We express ourselves with shapes, colours, textures and photographs, but we work obsessively with words. Guided by the maxim "less drawing, more thinking", we don’t start designing until we're perfectly clear about what we want to show. We don’t take a single step without having fully defined the previous one; always having a logical reason for every small decision. The objective is to maintain coherence with what's defined in the brand strategy and optimise consistency in the elements that form its visual identity.
We work holistically, linking strategy, design, and technology to align brand and user experience in powerful digital products. Through collaborative immersion workshops with our clients, which help us understand the business objectives, we define the purpose to build memorable experiences. From there, we measure success to obtain data that helps us keep the brand and its products growing and scaling.
Our branding is inherently tech-led. Technology really permeates everything. We aren't dogmatic about it, we're clear that it's the means and not the end. We use and implement what we think works best in each context, always keeping the focus on automating tasks that don't add value. We like to blend in with our client's technology teams, working with their own methodologies to facilitate processes, and keep everyone happy.
Introducing your brand to the world. All that happens when the brand has foundations and resources, and seeks action. We approach it by asking ourselves, "Now what?", and we work to give an answer. It may be a campaign plan, communication support, strategic thinking, or tactical execution support. Whatever it takes so that, when you hit the ON button, everything just flows.